Stakes for the event were high as investors last year slammed the parent company of Facebook and Instagram for spending extensively on the metaverse, prompting Zuckerberg to lay off tens of thousands of staff to continue funding his vision.ĭevelopers were watching to assess what apps they might create for Meta's latest hardware devices. The day's announcements reflect how Zuckerberg plans to navigate the shift this year of investor fervor to artificial intelligence from augmented and virtual reality technologies.

Starting at $500, the Quest 3 boasts the same mixed-reality technology that premiered in Meta's more expensive Quest Pro device launched last year, which shows wearers a video feed of the real world around them. Meta first announced the Quest 3 headset over the summer, around the time Apple debuted its Vision Pro headset, a high-end product with a price of $3,500.

Zuckerberg also said on Wednesday that Xbox cloud gaming is coming to Quest in December. They seem much more interested in helping develop a platform that other developers will use,' said Bob O'Donnell, chief analyst at TECHnalysis Research. 'I don't see monetization of AI products happening for Meta for quite some time and I think it will end up being more indirect. The features appeared to be aimed at sprucing up existing apps and devices rather than developing new ad surfaces or other sources of revenue. To demonstrate the tool's capabilities, Meta created a set of 28 chatbots with different personalities styled in the voices of celebrities like Charli D'Amelio, Snoop Dogg and Tom Brady, according to a company blog post. Meta also announced that it was building a platform that developers and ordinary people alike may use to create custom AI bots of their own, which will have profiles on Instagram and Facebook and eventually appear as avatars in the metaverse.

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